Privacy Policy – Waikiki Market  Last Update: 7/29/2022

Waikiki Market’s Commitment: Waikiki Market respects your privacy and is committed to safeguarding any personal information that you provide through our Waikiki Market website (“Website”).

Purpose: This Policy describes how your personal information may be collected when you visit the Website at www.waikikimarkethawaii.com, use our mobile applications, shop in our stores or email, call or otherwise communicate with us.  It also describes how your personal information may be used, when it may be disclosed, and the steps we take to prevent unauthorized use or disclosure. Your use of the Website is governed by the Terms and Conditions of Use, and we recommend reviewing the current Terms and Conditions of Use whenever you use the Website.   

Consent: When visit the Website, use our mobile applications, shop in our stores or email, call or otherwise communicate with us, you are consenting to the terms of this Privacy Policy.

Types of Personal Information We Collect

We may collect the following categories of personal information from you or about you, although not all categories may be collected from or about every individual:

• Unique personal identifiers that may include, but are not limited to, your legal name or preferred alias, online identifiers like user account names, state and federal government ID number (where required), and your signature
• Demographic information such as your level of education, type of employment or other demographic information shared with us through third parties, such as social media or publicly available sources
• Contact information such as your email or postal address and phone number 
• Financial and payment Information such as credit and debit card numbers.  
• Behavioral information such as your purchase and transaction histories, geolocation data, IP Address collected from your computers and mobile devices, and information about what you do online, including your interactions with our social media posts, referring website address, content and pages you access on our Website or mobile apps, dates, times and locations when actions take place
• Inferences we make about you like demographic interest segments that we believe are relevant to you and your household based on analysis of other information we have collected 
• Video and closed-circuit television (CCTV) recordings from inside our facilities for use in fraud investigations or other store operations
• Characteristics of protected classifications under state or federal law, such as gender and nationality
• Call center recordings or monitoring records from our customer contact centers  
• Unique device or user ID
• System and browser type
• Other types of personal information that we may disclose to you prior to the point of first collection

How Your Information is Collected

Information You Provide to Us:  We will collect personal information that you provide to us if you choose to use the Website to do any of the following: register to receive email newsletters or information about promotions, sweepstakes and contests; make a purchase; or communicate with us. If you chose not to provide such information, your participation may be limited. If, at any time, you would like to cancel your registration, please contact us at the address listed below.  We also may collect personal information that you provide to us when you access our mobile applications, shop in our stores or email, call or otherwise communicate with us.

Information Collected Automatically:  When you visit our Website, access our mobile apps or open one of our emails, we may automatically collect information about you using tracking technologies.  This includes pages you visit on our Website, items you add to your online shopping list, coupons you download and redeem from us, and purchase information.  In addition, we may collect information when you use our mobile apps, including device location (if you choose to turn this feature on).  We use this technology for system administration and troubleshooting, to identify you so we can enhance your online experience, and to deliver targeted advertising. Video and closed-circuit television (CCTV) recordings from inside our stores, and call center recordings or monitoring records from our customer contact centers also may be automatically collected.

Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from delivery services, which we use to correct our records and deliver your next purchase more easily.

Associating Personal Information from Multiple Sources:  We may link information collected from various sources with other information we already know about you.

Third-Party Technology:  We use third-party technology to better understand your online behavior. By doing so, we can present relevant content online and send you relevant emails.  Please see "Cookies and Other Technologies," below for additional information about third-party technology that we use.

Third Party Websites:  Our Privacy Policy does not cover the use of cookies by others, including third parties whose services or sites may be linked to from our sites and services, or third-party analytics or online tracking companies.  Our Website may contain links to websites operated by others in order to provide additional goods, services or information to our customers. Each of those websites maintains its own policies about the collection, use and security of personal information. Before providing personal information to any other website, you should read its privacy policy and terms of use, and be sure they are acceptable to you.  Waikiki Market is not responsible for information you provide directly to a third party or the way others use your personal information. Any information that you provide when accessing a third-party website is subject to that company’s privacy policy.  If you register for or use such third-party websites, both Waikiki Market and the third party may receive information collected through the use of the websites, as described in the privacy policies on those websites.  We do not have access or control over the cookies placed on your computer by other websites you may visit.

Use of Personal Information:
Waikiki Market will retain your personal information in its database in order to help us serve you better.  We may use your personal information the following ways:

• We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, coupons and promotional offers.
• We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our Website.
• We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Waikiki Market.
• We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. Please see "Cookies and Other Technologies," below.
• We may use information from you and others to perform research and make sure that we carry the products you want.
• We may release customer information as required or permitted to do so by federal, state, or local law, to respond to duly authorized information requests of legal or governmental regulatory authorities, or to enforce or protect the legal rights, property, or operations of Waikiki Market, its employees, its agents or its customers.

Sharing Your Personal Information:
We do not sell personally identifiable customer information.  We may share information that we have collected within Waikiki Market, and with subsidiaries and affiliates, with service providers, and with other third parties, for the following business purposes:

• Within Waikiki Market and with our Affiliates: We may share your information within our company and our subsidiaries and affiliated companies for the purposes of decision making, reporting, management, analysis, administering programs, promoting service offerings and other business purposes.
• Service Providers: We may share your information with our service providers who provide us support services such as hosting our websites, postal delivery and email, mobile messages, product and service delivery, conducting analysis to improve our products, websites and store experiences, fulfilling orders you place, managing payments and answering your questions. Service providers are authorized to use the information they receive from us only for the purposes we hired them for. We do not authorize them to retain, use, disclose or otherwise handle the data for their own purposes.
• Third Parties, including Governmental Authorities, for Lawful Purposes: We may share your information where we believe the disclosure is required by law, or otherwise necessary to comply with the law, regulatory requirements, requests from public authorities, or to enforce our agreements or policies, to protect the rights and property of our customers, the company, our partners or the public (including for fraud prevention purposes).  Additionally, your information may be shared if Waikiki Market or a business unit or any of its assets are sold to another company, such as in a merger, acquisition or other corporate reorganization, in which case we will maintain our current Privacy Policy until data is transferred to that new company and data is covered by their privacy policy. We may use and disclose personal information to investigate security breaches or otherwise cooperate with authorities pursuant to a legal matter.
• Non-Personally Identifiable Information:  We may use and disclose information that does not personally identify you (including the information described under "Cookies and Other Technologies," below) for any purpose, except to the extent limited by applicable law. If we are required to treat such information as personal information under applicable law, then we may use it for all the purposes for which we use and disclose personal information.

Security:  We implement and maintain reasonable security practices and procedures appropriate to the nature of the information we maintain, including appropriate technical, administrative and physical procedures to prevent loss, misuse or alteration of your information on and offline.  We also comply with payment card industry data security standards for the processing of credit and debit card transactions. Access to the information you provide is limited to Waikiki Market employees and contractors who need it in order to serve customers or to maintain our information systems.

It is your responsibility to select a strong password, not reuse or share your password, and alert us if you have any concerns about unauthorized use of your account. We encourage you to use complex passwords and to change them regularly.

Personal Information Related to Children: Waikiki Market is committed to protecting minors’ privacy on the Internet. We do not intend to, or knowingly, collect personal information online from minors (as defined by law) and we encourage parents or guardians to monitor children’s on-line activities. If your child has provided personal information, please contact us so we can delete it. If you are under the age of 18, please do not provide us with any personal information without first obtaining your parents’ consent.

Cookies and Other Technologies:  Waikiki Market’s Website may also use "cookies" in certain areas to collect information. A "cookie" is a very small piece of information that tells our site that you have visited previously. Our site will send the "cookie" file to your browser. If your browser is set to accept cookies, the "cookie" will be stored as a file on your computer's hard drive. The "cookie" acts like an identity card each time you visit our site. Only our site can read the "cookie"; we cannot read "cookies" sent by other sites. We automatically track certain information based upon your behavior on the Website. This information about your behavior on the Website is used by us so that we may better serve you and provide the products you wish.

Third party vendors, including Google and other online advertising tools, use cookies to serve ads based on a user's prior visits to our Website. Google's use of advertising cookies enables it and its partners to serve ads to our website visitors based on visits to our Website.

We use Google Advertising and Remarketing to advertise Waikiki Market across the Internet. Google AdWords remarketing will display ads to you based on what parts of the Waikiki Market website you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from Waikiki Market from Google or other online advertisers, you can opt out in the following ways:

1.         Opt out of Google’s use of cookies by visiting Google’s Ads Settings.

2.         Opt out of a third-party vendor’s use of cookies by visiting the Network      Advertising Initiative opt-out page.

Google Analytics: We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected using Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Do-Not-Track Signals:  Our Website currently does not respond to browser Do-Not-Track signals. 

Opt-Out: You may opt out of receiving printed or electronic materials at any time by contacting us at the address shown in the “Contact Us” section of our Website. You may also use that to request that we stop sharing your personal information with third parties. Or Click here to contact us

Rights to Access and Control Your Personal Data:  To the extent required by applicable laws, you may have the right to access, correct, limit the use of or delete your personal data.  You may contact us using the contact information above, and we will consider your request in accordance with applicable laws.

Changes to This Policy: Waikiki Market reserves the right to revise and modify this Policy from time to time without notice. We will always post at the top of the Policy the date that it was last updated. In case of a conflict, this Policy supersedes any prior policies or agreements relating to privacy.

Last Update:  July 29, 2022.